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Legends International hires UK-based Global Planning Director

Legends International has appointed Richard Seymour as Global Planning Director.

The former Head of Consulting, UK and Ireland, Nielsen, will work alongside Legends International SVP, Global Planning Richard Cheesman to manage the agency’s feasibility, data analytics and business planning.

The London-based international arm of the US agency, which develops and delivers commercial platforms for sports and leisure experiences, has worked on projects such as the new Tottenham Hotspur stadium as well as with Liverpool, Manchester City, Barcelona and Real Madrid.

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